:root {
    --bg: #f3f4f6;
    --bg-elevated: #ffffff;
    --ink: #1c1c1e;
    --muted: #6e6e73;
    --line: #d2d2d7;
    --accent: #0a7a6c;
    --accent-ink: #ffffff;
    --shadow: 0 1px 2px rgba(0, 0, 0, 0.04);
    --radius: 12px;
    --font: "DM Sans", system-ui, sans-serif;
    --display: "Instrument Serif", Georgia, serif;
}

* { box-sizing: border-box; }

html, body {
    margin: 0;
    padding: 0;
    background:
        radial-gradient(1200px 600px at 10% -10%, rgba(10, 122, 108, 0.08), transparent 60%),
        radial-gradient(900px 500px at 100% 0%, rgba(28, 28, 30, 0.05), transparent 55%),
        var(--bg);
    color: var(--ink);
    font-family: var(--font);
    font-size: 16px;
    line-height: 1.5;
    min-height: 100%;
}

a { color: var(--accent); text-decoration: none; }
a:hover { text-decoration: underline; }

.wrap {
    width: min(1080px, calc(100% - 2.5rem));
    margin: 0 auto;
}

.wrap.narrow { width: min(720px, calc(100% - 2.5rem)); }

.site-header {
    position: sticky;
    top: 0;
    backdrop-filter: blur(12px);
    background: rgba(243, 244, 246, 0.85);
    border-bottom: 1px solid var(--line);
    z-index: 10;
}

.header-inner {
    display: flex;
    align-items: center;
    justify-content: space-between;
    padding: 0.9rem 0;
    gap: 1rem;
}

.brand {
    display: flex;
    align-items: center;
    color: inherit;
    text-decoration: none;
}

.brand:hover { text-decoration: none; }

.brand-tag {
    font-family: "Instrument Serif", Georgia, serif;
    font-weight: 400;
    letter-spacing: -0.01em;
    font-size: 1.55rem;
    line-height: 1.1;
    color: var(--ink);
}

.nav {
    display: flex;
    gap: 1.25rem;
    align-items: center;
}

.nav a {
    color: var(--muted);
    font-weight: 500;
    font-size: 0.95rem;
    text-decoration: none;
}

.nav a:hover,
.nav a.is-active {
    color: var(--ink);
}

.hero {
    padding: 4.5rem 0 3rem;
}

.hero-inner h1 {
    font-family: var(--display);
    font-size: clamp(3rem, 8vw, 5rem);
    font-weight: 400;
    letter-spacing: -0.03em;
    margin: 0.2rem 0 0.75rem;
    line-height: 1.05;
}

.eyebrow {
    text-transform: lowercase;
    letter-spacing: 0.08em;
    color: var(--muted);
    font-size: 0.8rem;
    margin: 0;
}

.lede {
    font-size: 1.15rem;
    color: var(--muted);
    max-width: 36rem;
    margin: 0 0 1.5rem;
}

.cta-row {
    display: flex;
    flex-wrap: wrap;
    gap: 0.75rem;
}

.btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    padding: 0.7rem 1.1rem;
    border-radius: 999px;
    font-weight: 600;
    font-size: 0.95rem;
    border: 1px solid transparent;
    text-decoration: none;
}

.btn:hover { text-decoration: none; }

.btn-primary {
    background: var(--accent);
    color: var(--accent-ink);
}

.btn-ghost {
    background: var(--bg-elevated);
    color: var(--ink);
    border-color: var(--line);
    box-shadow: var(--shadow);
}

.section {
    padding: 2.5rem 0 4rem;
}

.section h1,
.section h2 {
    letter-spacing: -0.02em;
}

.section h1 {
    font-family: var(--display);
    font-size: clamp(2.2rem, 5vw, 3rem);
    font-weight: 400;
    margin: 0 0 0.75rem;
}

.section h2 {
    font-size: 1.25rem;
    margin: 2rem 0 0.75rem;
}

.plain-list {
    padding-left: 1.1rem;
    color: var(--muted);
}

.plain-list li { margin: 0.4rem 0; }

.stat-row {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 1rem;
    margin: 1.5rem 0 2rem;
}

.stat {
    background: var(--bg-elevated);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 1.1rem 1.2rem;
    box-shadow: var(--shadow);
}

.stat-value {
    font-size: 1.8rem;
    font-weight: 700;
    letter-spacing: -0.03em;
}

.stat-label {
    color: var(--muted);
    font-size: 0.85rem;
}

.data-table {
    width: 100%;
    border-collapse: collapse;
    background: var(--bg-elevated);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    overflow: hidden;
    box-shadow: var(--shadow);
}

.data-table th,
.data-table td {
    text-align: left;
    padding: 0.85rem 1rem;
    border-bottom: 1px solid var(--line);
    vertical-align: top;
}

.data-table th {
    font-size: 0.8rem;
    text-transform: uppercase;
    letter-spacing: 0.04em;
    color: var(--muted);
    font-weight: 600;
    background: #fafafa;
}

.th-sort {
    color: inherit;
    text-decoration: none;
    border-bottom: 1px dashed transparent;
}

.th-sort:hover {
    color: var(--text);
    border-bottom-color: var(--muted);
}

.th-sort.is-active {
    color: var(--text);
}

.data-table tr:last-child td { border-bottom: 0; }

code {
    font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
    font-size: 0.9em;
}

.site-footer {
    border-top: 1px solid var(--line);
    padding: 1.5rem 0 2.5rem;
}

.footer-inner {
    display: flex;
    justify-content: space-between;
    gap: 1rem;
    color: var(--muted);
    font-size: 0.9rem;
}

.muted { color: var(--muted); }

.page-head {
    display: flex;
    justify-content: space-between;
    align-items: flex-start;
    gap: 1rem;
    margin-bottom: 1.5rem;
    flex-wrap: wrap;
}

.flash {
    padding: 0.75rem 1rem;
    border-radius: var(--radius);
    border: 1px solid var(--line);
    background: var(--bg-elevated);
    margin: 0 0 1rem;
}

.flash-success { border-color: #b7e0d8; background: #f0faf7; }
.flash-error { border-color: #e5b4b4; background: #fff5f5; }

.form-errors {
    color: #8b1e1e;
    background: #fff5f5;
    border: 1px solid #e5b4b4;
    border-radius: var(--radius);
    padding: 0.75rem 1rem 0.75rem 1.75rem;
    margin: 0 0 1rem;
}

.stack-form {
    display: flex;
    flex-direction: column;
    gap: 1rem;
}

.stack-form label,
.inline-form label.check {
    display: flex;
    flex-direction: column;
    gap: 0.35rem;
    font-weight: 500;
    font-size: 0.9rem;
}

.stack-form input,
.stack-form textarea,
.stack-form select,
.inline-form input,
.inline-form select {
    font: inherit;
    padding: 0.65rem 0.75rem;
    border: 1px solid var(--line);
    border-radius: 10px;
    background: var(--bg-elevated);
    color: var(--ink);
}

.form-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1rem;
}

.panel-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 1.25rem;
}

.panel {
    background: var(--bg-elevated);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 1rem 1.1rem 1.15rem;
    box-shadow: var(--shadow);
}

.panel-wide { grid-column: 1 / -1; }

.panel h2 {
    margin: 0 0 0.75rem;
    font-size: 1.05rem;
}

.inline-form {
    display: flex;
    flex-wrap: wrap;
    gap: 0.5rem;
    align-items: center;
    margin-top: 0.85rem;
}

.inline-form .grow { flex: 1 1 12rem; }

.inline-form label.check {
    flex-direction: row;
    align-items: center;
    gap: 0.4rem;
    font-weight: 400;
    color: var(--muted);
}

.data-table.compact th,
.data-table.compact td {
    padding: 0.55rem 0.75rem;
    font-size: 0.92rem;
}

.btn-danger {
    background: #8b1e1e;
    color: #fff;
    border: 0;
    cursor: pointer;
}

button.linkish {
    background: none;
    border: 0;
    color: var(--accent);
    cursor: pointer;
    font: inherit;
    padding: 0;
}

.notes-block {
    background: var(--bg-elevated);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 1rem;
    color: var(--muted);
    margin: 0 0 1.5rem;
}

.nav-app {
    padding: 0.35rem 0.7rem;
    border: 1px solid var(--line);
    border-radius: 999px;
    background: var(--bg-elevated);
}

.hero-marketing {
    min-height: min(78vh, 640px);
    display: flex;
    align-items: center;
}

.section-title {
    font-family: var(--display);
    font-size: clamp(1.8rem, 4vw, 2.4rem);
    font-weight: 400;
    letter-spacing: -0.02em;
    margin: 0 0 1.25rem;
}

.feature-grid {
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr));
    gap: 1.25rem;
}

.feature {
    padding: 1.25rem 1.3rem;
    border-top: 2px solid var(--accent);
}

.feature h3 {
    margin: 0 0 0.5rem;
    font-size: 1.05rem;
    letter-spacing: -0.01em;
}

.feature p {
    margin: 0;
    color: var(--muted);
}

.section-alt {
    background: linear-gradient(180deg, rgba(255,255,255,0.55), transparent);
}

.help-text {
    color: var(--muted);
    font-size: 0.88rem;
    margin: 0 0 0.75rem;
}

.rankings-filters {
    display: grid;
    gap: 0.75rem;
    margin: 0 0 1.35rem;
    padding: 0.9rem 1rem;
    border: 1px solid var(--border, #d0d0d0);
    border-radius: var(--radius, 6px);
    background: rgba(255, 255, 255, 0.72);
}

.rankings-filter-row {
    display: grid;
    grid-template-columns: 5.5rem minmax(10rem, 1fr) minmax(10rem, 1.2fr);
    gap: 0.65rem;
    align-items: center;
}

.rankings-filter-row label {
    font-size: 0.9rem;
    color: var(--muted);
}

.rankings-filter-row select,
.rankings-filter-row input[type="search"] {
    width: 100%;
    min-width: 0;
    padding: 0.4rem 0.55rem;
    border: 1px solid var(--border, #d0d0d0);
    border-radius: 4px;
    background: #fff;
    font: inherit;
}

.rankings-filter-actions {
    display: flex;
    gap: 0.5rem;
    flex-wrap: wrap;
}

.rankings-kw-link {
    color: inherit;
    text-decoration: none;
    border-bottom: 1px solid transparent;
}

.rankings-kw-link:hover {
    border-bottom-color: currentColor;
}

@media (max-width: 720px) {
    .rankings-filter-row {
        grid-template-columns: 1fr;
        gap: 0.35rem;
    }
}

@media (max-width: 800px) {
    .feature-grid { grid-template-columns: 1fr; }
}

.code-block {
    background: #1c1c1e;
    color: #f5f5f7;
    border-radius: var(--radius);
    padding: 1rem 1.1rem;
    overflow-x: auto;
    font-size: 0.88rem;
    line-height: 1.45;
}

.code-block code {
    font-family: ui-monospace, SFMono-Regular, Menlo, monospace;
    color: inherit;
}

.nav-logout {
    display: inline;
    margin: 0;
}

.row-actions {
    display: flex;
    flex-wrap: wrap;
    gap: 0.75rem;
    align-items: center;
}

.inline-delete {
    display: inline;
    margin: 0;
}

button.linkish.danger {
    color: #8b1e1e;
}

.org-tree {
    margin-top: 1.75rem;
}

.org-tree-title {
    font-size: 1.15rem;
    margin: 0 0 0.75rem;
    display: flex;
    gap: 0.6rem;
    align-items: baseline;
}

.org-role {
    font-size: 0.85rem;
    font-weight: 500;
    text-transform: lowercase;
}

.api-key-once {
    display: block;
    margin-top: 0.5rem;
    word-break: break-all;
    font-size: 0.95rem;
}

.stack-form {
    display: flex;
    flex-direction: column;
    gap: 0.85rem;
}

.stack-form label {
    display: flex;
    flex-direction: column;
    gap: 0.35rem;
}

.stack-form label span {
    font-size: 0.85rem;
    color: var(--muted);
    font-weight: 500;
}

.plain-list {
    list-style: none;
    padding: 0;
    margin: 0.75rem 0 0;
}

.plain-list li {
    padding: 0.35rem 0;
}

.subhead {
    font-size: 1rem;
    margin: 1.25rem 0 0.35rem;
}

.rank-up { color: #1b7a3d; font-weight: 600; }
.rank-down { color: #8b1e1e; font-weight: 600; }

tr.competition-you td {
    background: rgba(27, 122, 61, 0.08);
}

.client-nav {
    display: flex;
    flex-wrap: wrap;
    gap: 0.35rem;
    margin: 0 0 1.5rem;
    padding: 0.35rem;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: var(--bg-elevated);
}

.client-nav-link {
    padding: 0.45rem 0.85rem;
    border-radius: calc(var(--radius) - 2px);
    color: var(--muted);
    text-decoration: none;
    font-size: 0.92rem;
    font-weight: 500;
}

.client-nav-link:hover {
    color: var(--text);
    background: rgba(0, 0, 0, 0.04);
}

.client-nav-link.is-active {
    color: var(--text);
    background: rgba(0, 0, 0, 0.06);
}

.client-dash-stats {
    margin-bottom: 1.25rem;
}

.dash-links {
    display: grid;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 0.75rem;
    margin-bottom: 0.5rem;
}

.dash-link {
    display: flex;
    flex-direction: column;
    gap: 0.25rem;
    padding: 1rem 1.1rem;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: var(--bg-elevated);
    text-decoration: none;
    color: inherit;
    box-shadow: var(--shadow);
}

.dash-link:hover {
    border-color: #b8b8b8;
}

.dash-link span {
    color: var(--muted);
    font-size: 0.88rem;
}

.profile-meta {
    margin: 0 0 1.5rem;
    color: var(--text);
}

.add-bar {
    margin: 0 0 1rem;
}

.add-bar + .data-table,
.rankings-filters + .data-table {
    margin-top: 0;
}

.data-table + .add-bar {
    margin-top: 1rem;
}

.keywords-download {
    display: flex;
    justify-content: flex-start;
    margin: 1.25rem 0 0;
}

/* Only style when open — base display:flex would override the UA closed state. */
.download-popover:popover-open {
    margin: auto;
    padding: 1rem 1.1rem;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: var(--bg-elevated);
    box-shadow: 0 8px 28px rgba(0, 0, 0, 0.12);
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 0.6rem;
}

.download-popover-label {
    margin: 0;
    width: 100%;
    font-size: 0.9rem;
    color: var(--muted);
}

.analysis-card {
    margin: 0 0 1.25rem;
    padding: 1rem 1.1rem;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: var(--bg-elevated);
}

.analysis-card h3 {
    margin: 0 0 0.75rem;
    font-size: 1rem;
    word-break: break-all;
}

.analysis-meta {
    display: grid;
    gap: 0.55rem;
    margin: 0 0 0.85rem;
}

.analysis-meta div {
    display: grid;
    grid-template-columns: 8.5rem 1fr;
    gap: 0.5rem;
}

.analysis-meta dt {
    color: var(--muted);
    font-size: 0.82rem;
    font-weight: 600;
    text-transform: uppercase;
    letter-spacing: 0.03em;
}

.analysis-meta dd {
    margin: 0;
}

.admin-serps-bulk,
.admin-serps-inline {
    display: flex;
    flex-wrap: wrap;
    gap: 0.6rem;
    align-items: center;
    margin: 0 0 1rem;
}

.admin-serps-bulk {
    position: sticky;
    top: 3.5rem;
    z-index: 5;
    padding: 0.75rem 0.9rem;
    border: 1px solid var(--line);
    border-radius: 10px;
    background: var(--bg-elevated);
    box-shadow: var(--shadow);
}

.admin-serps-bulk select,
.admin-serps-inline select {
    min-width: 200px;
    padding: 0.45rem 0.55rem;
}

.admin-serps {
    display: grid;
    grid-template-columns: minmax(240px, 300px) 1fr;
    gap: 1.5rem;
    align-items: start;
    margin-top: 1rem;
}

.admin-serps-list {
    display: flex;
    flex-direction: column;
    gap: 0.35rem;
    max-height: 70vh;
    overflow: auto;
    padding-right: 0.25rem;
}

.admin-serps-item {
    display: block;
    padding: 0.75rem 0.85rem;
    border: 1px solid var(--line);
    border-radius: 10px;
    background: var(--bg-elevated);
    color: inherit;
    text-decoration: none;
}

.admin-serps-item:hover {
    border-color: var(--accent);
    text-decoration: none;
}

.admin-serps-item.is-active {
    border-color: var(--accent);
    box-shadow: inset 3px 0 0 var(--accent);
}

.admin-serps-phrase {
    display: block;
    font-weight: 600;
    font-size: 0.95rem;
}

.admin-serps-meta {
    display: block;
    margin-top: 0.25rem;
    font-size: 0.78rem;
    color: var(--muted);
}

.admin-serps-detail {
    padding: 1.1rem 1.25rem;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: var(--bg-elevated);
}

.admin-serps-detail h2 {
    margin: 0 0 0.35rem;
    font-family: var(--display);
    font-size: 1.75rem;
    font-weight: 400;
}

.admin-serps-add {
    margin: 1.1rem 0 1.25rem;
    padding: 0.9rem 1rem;
    border-radius: 10px;
    background: rgba(10, 122, 108, 0.06);
    border: 1px solid rgba(10, 122, 108, 0.2);
}

.admin-serps-add-row {
    display: flex;
    flex-wrap: wrap;
    gap: 0.6rem;
    align-items: center;
}

.admin-serps-add-row label {
    font-size: 0.85rem;
    font-weight: 600;
    color: var(--muted);
}

.admin-serps-add-row select {
    flex: 1 1 220px;
    min-width: 180px;
    padding: 0.5rem 0.6rem;
}

.row-ours td {
    background: rgba(10, 122, 108, 0.08);
}

.pill-ours {
    display: inline-block;
    margin-left: 0.35rem;
    padding: 0.1rem 0.4rem;
    border-radius: 999px;
    font-size: 0.68rem;
    font-weight: 700;
    text-transform: uppercase;
    letter-spacing: 0.04em;
    color: var(--accent-ink);
    background: var(--accent);
}

.score-chart-wrap {
    color: var(--accent, #0a7a6c);
    background: var(--bg-elevated);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 0.75rem 1rem;
    max-width: 42rem;
}

.score-chart {
    display: block;
    width: 100%;
    height: auto;
}

.score-chart-cap {
    font-size: 11px;
    fill: var(--muted, #667);
}

.vis-chart-tabs {
    display: flex;
    flex-wrap: wrap;
    gap: 0.4rem;
    margin: 0 0 0.75rem;
}

.vis-chart-tab {
    display: inline-flex;
    align-items: center;
    gap: 0.35rem;
    margin: 0;
    padding: 0.35rem 0.75rem;
    border: 1px solid var(--line);
    border-radius: var(--radius);
    background: var(--bg);
    font-size: 0.9rem;
    cursor: pointer;
    user-select: none;
}

.vis-chart-tab input {
    position: absolute;
    opacity: 0;
    pointer-events: none;
}

.vis-chart:has(input[value="score"]:checked) .vis-chart-tab:has(input[value="score"]),
.vis-chart:has(input[value="rank"]:checked) .vis-chart-tab:has(input[value="rank"]),
.vis-chart:has(input[value="percentile"]:checked) .vis-chart-tab:has(input[value="percentile"]) {
    border-color: var(--accent, #0a7a6c);
    background: color-mix(in srgb, var(--accent, #0a7a6c) 12%, var(--bg));
    font-weight: 600;
}

.vis-chart-panel {
    display: none;
}

.vis-chart:has(input[value="score"]:checked) .vis-chart-panel[data-metric="score"],
.vis-chart:has(input[value="rank"]:checked) .vis-chart-panel[data-metric="rank"],
.vis-chart:has(input[value="percentile"]:checked) .vis-chart-panel[data-metric="percentile"] {
    display: block;
}

.vis-chart-footnote {
    margin: 0.55rem 0 0;
}

.gsc-section h3 {
    margin: 1.25rem 0 0.5rem;
    font-size: 1rem;
}

@media (max-width: 700px) {
    .stat-row { grid-template-columns: 1fr; }
    .header-inner { flex-direction: column; align-items: flex-start; }
    .dash-links { grid-template-columns: 1fr 1fr; }
    .analysis-meta div { grid-template-columns: 1fr; }
    .admin-serps { grid-template-columns: 1fr; }
}
